Forgetting Fun
 
Social media for business doesn’t have to be boring. In fact, it should be the opposite, O'Malley said. Prospective employees often look at businesses' social media accounts when evaluating if they want to work there. That is especially true on Facebook in her experience, O'Malley said. With a talent shortage in the IT industry, it is more important than ever to show off a strong company culture, she said.