Best Marketing

Powering up with OpenPOWER: New revenue streams for IBM Business Partners

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In the past year, IBM has delivered on our commitment to provide new opportunities for our Business Partners, including higher value solutions and services via the cloud. We’ve introduced partners to new Storage and POWER systems, the Watson Ecosystem, IBM Cloud Marketplace, the Apple partnership, as well as new SoftLayer and Bluemix solutions, where thousands of developers are now building applications.

Security as a Business Enabler: The Long View, from the trenches

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Much has been said in the last five years about how security “needs a seat at the business table”. When this is uttered by a security professional, usually among other security professionals, everyone typically nods and looks at one another knowingly, as if this is a foregone conclusion. Well, it’s not.

7 Reasons To Increase Your Focus On Customer Lifetime Value

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Kelly Crothers

How much are your customers worth to your business? One way to find out is to measure Customer Lifetime Value (CLV), an important metric that takes into account the total revenue generated over the lifetime of your relationship with a customer after subtracting all sales and service costs.

When an organization increases CLV, it means that revenue is continuing to be earned after the customer’s initial purchase transaction is made, and that a higher level of business performance has been achieved.

Data Protection: Keep It Simple

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EMC’s acquisitions have resulted in a portfolio of industry leading data protection software, including Avamar and NetWorker. Yet, over time as we developed the capabilities of both Avamar and NetWorker, the distinctions between the two have blurred. This made it harder for our partners to determine what product fits what use case.

NPD: U.S. B2B Channel Volumes Rise to More Than $62 Billion, Indicate Steady and Consistent Growth for Market

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For the third consecutive year, U.S. business-to-business (B2B) channel revenue increased, growing almost 5 percent in 2014 at more than $62 billion, according to The NPD Group’s Distributor and Reseller Tracking Services. Over the last four years, B2B channel revenue has added $6.5 billion in sales. PCs, the highest revenue growth category, brought in nearly $11 billion to the B2B market fueled by strong sales of Chromebooks and build-to-order (BTO) PCs.

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