Best Marketing

What the Anthem breach means for healthcare organizations

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The cyber attack on Anthem BlueCross BlueShield is being called the largest data breach ever in the healthcare industry, and a warning of things to come as criminal gangs and even nation states take aim at valuable health data stored by insurers, hospitals, doctors offices and others.

Interactive Apps Supercharge Channel Sales And Marketing

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Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized.

This has resulted in an acute need to clearly articulate and communicate differentiated value. Unfortunately, research has shown that traditional sales presentations are not effective in this kind of environment.

Beyond slide presentations, looping videos and brochures, what alternatives do sales and marketing teams have, when it comes to effectively communicating value to the prospect?

CDI Finds Sales Success Through Social Media Push

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Social media marketing done right.

Over the past year, Computer Design & Integration (CDI) has bet big on social media marketing, and it is starting to pay off.

The solution provider, No. 83 on the CRN SP500 list, has invested heavily in social media, bringing on a consultant and ramping up its engagements and analytics. A year later, the company has seen tremendous benefits to its brand and bottom line, marketing director Lindsey Bohm said.

Tweets of the Week: Showcase Your Expertise

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Solution providers are full of insight about technology. One way they can use social media is to showcase that expertise, which in turn will help foster their position as a trusted advisor with current and prospective clients. Solution providers used Twitter this week to discuss 3D printing, automation, IT spending and more. They also used social media to congratulate their teams on partner award wins.

Change: A constant in long-term marketing plans

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But long-term plans are only as good as the potential changes they will help you handle. For instance, as you develop your plan, consider the host of unexpected events that can happen that would alter your path. Examples include: business changes such as mergers, acquisitions and spin-offs; market dynamics changes; organizational changes; corporation priorities; and leadership changes.

Midsized companies to the cloud: tough, but worth it

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For midsized companies, moving to the cloud isn’t easy. Midsized organizations — generally defined those employing anywhere from 50 to 500 people — lack the massive IT departments (or budgets) of large enterprises. Nor do they see the potentially high savings enjoyed by much smaller businesses. On both points, they’re somewhere in the middle.

Why Social Media Marketing Is A Big Deal

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It's time to master social media marketing.

If you're under the impression that having a web site and a couple of social media accounts is all there is to social media marketing, you're wrong.

Social media marketing is quickly becoming an important, and even key, method of reaching, selling to and following up with customers. It's not a set-it-and-forget-it task, and certainly won't reach its potential if your company treats it that way.

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